Sprig

Sprig is an AI-powered, unified research platform designed to help product and UX teams collect, analyze, and act on user insights at scale. It enables teams to run in-product surveys, concept tests, and usability studies directly within digital experiences, capturing feedback at key moments in the user journey. Sprig connects behavioral analytics with qualitative feedback, allowing you to target specific user segments based on actions, attributes, or events and understand not just what users do, but why.

Core capabilities include customizable in-product surveys, prototype and concept testing, video response collection, and session-based research triggered by real-time user behavior. Sprig’s AI automatically categorizes open-ended responses, identifies themes, and surfaces patterns across large volumes of feedback, reducing manual analysis time. Integrations with analytics and product tools help centralize research data and maintain a continuous understanding of user needs.