Hotjar is a website analytics tool that records user sessions, visualizes clicks and scrolls with heatmaps, and gathers on-site feedback to understand visitor behavior.
Hotjar is a behavior analytics and user feedback platform that helps you understand how visitors interact with your website or product. It combines visual behavior tracking with direct feedback tools so teams can identify usability issues, optimize conversion funnels, and improve user experience based on evidence rather than assumptions.
Core features include heatmaps that show where users click, move, and scroll on each page, revealing which elements attract attention or are ignored. Session recordings let you watch real user journeys, including mouse movements, clicks, and taps, to uncover friction points, confusion, and bugs. Conversion funnel analysis highlights where users drop off in key flows such as sign-up, checkout, or onboarding.
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