Attribution

Attribution is a multi-touch attribution (MTA) and revenue tracking platform designed to align marketing performance metrics with actual financial outcomes. It connects ad spend, user behavior, and real revenue at the user level, ensuring that reported return on ad spend (ROAS) matches what appears in your bank account. The tool’s primary purpose is to eliminate the discrepancy between ad platform-reported results and your finance team’s numbers, enabling accurate, accountable growth decisions.

Attribution ingests cost data from multiple ad platforms and attributes it across the full customer journey, rather than relying on last-click or channel-level summaries. By tracking cost and revenue per user, it prevents double-counting of conversions and revenue that commonly occurs when multiple platforms claim credit for the same sale. The platform supports cohort and funnel analysis, enabling teams to see which campaigns, creatives, and channels drive profitable customers over time, not just initial conversions. Its reporting is built to be finance-grade, making it easier to reconcile marketing performance with accounting and BI systems.