Drip

Drip is a marketing automation platform designed for B2C and ecommerce brands that want to manage and scale their email and SMS marketing in one place. The platform lets users build automated workflows for welcome series, abandoned cart reminders, post-purchase follow-ups, win-back campaigns, and browse abandonment, using an intuitive visual workflow editor. Drip integrates with major ecommerce platforms such as Shopify, WooCommerce, BigCommerce, and custom stores, syncing customer, order, and product data to enable behavior-based targeting and personalization.

Users can segment audiences based on purchase history, browsing behavior, engagement, lifecycle stage, and custom events, then trigger tailored messages at the right time. Drip includes a drag-and-drop email builder, dynamic content, pre-built templates, and A/B testing to optimize subject lines, content, and send times. The platform also supports SMS campaigns and multi-channel workflows, allowing coordinated messaging across email and text.