Scaleinsights

Scaleinsights is an AI-powered optimization platform designed to help Amazon sellers manage and scale their advertising campaigns more efficiently. Its primary purpose is to automate complex PPC (pay-per-click) workflows, reduce manual analysis, and improve the profitability of Amazon ads across multiple marketplaces. By centralizing campaign data and providing data-driven recommendations, Scaleinsights enables sellers to make faster, more informed decisions about their advertising strategy.

Key features include automated bid optimization, keyword harvesting, and negative keyword management, all driven by performance rules that can be customized to match specific goals such as ACoS, TACoS, or ROAS targets. The tool offers advanced campaign structuring, including auto-splitting and bulk operations, to keep accounts organized and scalable as product catalogs grow. Detailed analytics and reporting provide insights into search term performance, budget allocation, and profitability at the product, campaign, or account level. Scaleinsights also supports multi-account and multi-marketplace management, allowing agencies and larger brands to oversee numerous Amazon accounts from a single dashboard.