Drift is a conversational marketing and sales platform that powers real-time website chat, chatbots, and automated routing to connect buyers with sales and support teams.
Drift is a conversational marketing and sales platform that helps businesses engage website visitors in real time, qualify leads, and accelerate revenue. It combines AI-powered chatbots, live chat, and account-based engagement to connect prospects with the right sales or support resources at the right moment. Drift’s chatbots can automatically greet visitors, answer common questions, schedule meetings, and route high-intent buyers to sales reps based on rules, firmographic data, or user behavior.
The platform integrates with CRM and marketing automation systems, enabling teams to capture lead data, sync conversations, and trigger follow-up workflows without manual effort. Drift’s account-based features allow revenue teams to identify target accounts on the site, personalize messaging, and alert sales when key buyers are active. Its live chat and video functionality support real-time conversations, including instant meeting booking and in-browser video calls.
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