Loops

Loops is an AI-native customer communication platform designed to help SaaS and product teams manage onboarding, lifecycle messaging, and user engagement in one place. Its primary purpose is to replace fragmented email tools with a modern system that connects directly to your product data, enabling precise, event-driven messaging without heavy engineering effort. Loops focuses on making it easy to build, test, and iterate on customer journeys so teams can improve activation, retention, and expansion over time.

The platform provides a visual workflow builder for creating automated sequences based on user behavior, attributes, and custom events. It includes a built-in email editor, A/B testing, and analytics so teams can measure performance and optimize campaigns without jumping between tools. Loops integrates with common data sources and product stacks, allowing teams to sync users, events, and properties to keep messaging in sync with real-time product usage. Its opinionated, developer-friendly design emphasizes clear APIs, predictable behavior, and a streamlined interface that reduces configuration overhead.