Influencity

Influencity is an influencer marketing platform designed to help brands and agencies plan, execute, and measure data-driven campaigns across social media. The tool provides an extensive influencer database with advanced search and filtering, allowing users to identify creators by audience demographics, interests, location, engagement metrics, and platform performance. Detailed influencer profiles include historical content, follower evolution, engagement quality, and estimated reach, helping marketers assess authenticity and brand fit.

The platform supports end-to-end campaign management, from influencer discovery and outreach to contract tracking and content approval. Users can organize influencers into lists, manage negotiations, and centralize communication to streamline workflows. Influencity’s analytics capabilities enable performance tracking at both influencer and campaign level, including impressions, clicks, engagement rates, conversions, and ROI. Customizable reports make it easier to share results with stakeholders and compare creator performance over time.