Triple Whale

Triple Whale is an ecommerce analytics and attribution platform designed to give brands a single, reliable source of truth across their marketing and revenue data. It consolidates performance metrics from channels such as Meta, Google, TikTok, email, and your ecommerce platform into one unified dashboard, enabling teams to understand what drives sales and profitability in real time. The primary purpose of Triple Whale is to replace fragmented reporting with accurate, actionable insights that support better decision-making and more efficient scaling.

Key features include advanced multi-touch attribution models, cohort analysis, and real-time tracking of key metrics such as MER, ROAS, CAC, and LTV. The platform offers customizable dashboards, automated reporting, and drill-down views that let users analyze performance by campaign, creative, channel, or product. Triple Whale also includes financial and profit analytics that factor in costs, discounts, and fees, giving brands a clear view of true profitability by order or channel. Integrations with major ad platforms, ecommerce systems, and analytics tools ensure that data is synced, normalized, and consistently up to date.