Synthetic Users

Synthetic Users is an AI-powered research platform that simulates realistic user feedback so teams can test ideas, concepts, and products quickly. It enables you to run user-style interviews, gather qualitative insights, and validate assumptions without needing to recruit human participants. The primary purpose is to support faster, data-informed product decisions at early and iterative stages of design and development.

The platform lets you define detailed target audiences using demographics, behaviors, and attitudes, then generates synthetic participants that match those profiles. You can upload concepts, prototypes, copy, or product ideas and ask open-ended questions, and the system returns structured, human-like responses, including rationales and opinions. Synthetic Users organizes results into themes, highlights patterns, and surfaces key quotes, helping teams understand perceived value, usability issues, and potential objections. It also supports rapid iteration by allowing you to refine prompts, adjust segments, and compare responses across different ideas or versions.