Brainsight is an AI-powered eye-tracking simulation tool that predicts visual attention on ads and UX designs to help pretest and optimize layouts.
Brainsight is an AI-powered pre-testing platform that predicts how users visually engage with ads, landing pages, and digital interfaces before launch. Using AI-based eye tracking models, it simulates human gaze patterns to show which elements attract attention, which are overlooked, and how effectively a design communicates its core message. The primary purpose is to help teams optimize creative and UX decisions early, without the time and cost of traditional eye-tracking studies.
The tool provides instant heatmaps, gaze plots, and attention maps that highlight visual focus areas across desktop and mobile layouts. Its underlying models are trained on large-scale eye-tracking datasets, enabling up to 94% accuracy in predicting real user attention. Brainsight supports rapid iteration by allowing users to upload creatives or screenshots, compare variants side by side, and quantify visibility of key elements such as headlines, CTAs, logos, or product images. Results are delivered in seconds, enabling data-informed design decisions within existing workflows.
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