Madkudu

Madkudu is a predictive revenue and lead-scoring platform designed to help B2B companies identify and prioritize high-value prospects across the customer lifecycle. It connects to CRM, marketing automation, product usage, and billing systems to create a unified view of each account and contact. Using machine learning models trained on historical conversion, expansion, and churn data, Madkudu scores leads and accounts on their likelihood to convert, upgrade, or retain, enabling teams to focus on the most impactful opportunities.

Key capabilities include real-time lead and account scoring, fit and intent modeling, and behavioral scoring based on product usage signals. Madkudu provides explainable scoring factors, so revenue, sales, and marketing teams can understand why a prospect is deemed high or low value. It integrates with tools such as Salesforce, HubSpot, Marketo, and Segment to embed scores directly into existing workflows.