Wati provides an end-to-end WhatsApp Business API platform for SMBs to manage customer conversations, automate messaging, and integrate WhatsApp with existing business systems.
Wati is a customer communication platform built specifically around the official WhatsApp Business API, enabling companies to manage large-scale conversations in a structured, compliant way. Its primary purpose is to help small and midsize businesses centralize WhatsApp support, marketing, and notifications so teams can collaborate efficiently while maintaining a consistent customer experience. Wati connects WhatsApp with internal workflows, CRMs, and support systems to streamline communication across the customer lifecycle.
Wati offers a shared team inbox for WhatsApp, allowing multiple agents to respond to customer messages from a single interface with assignment, tagging, and internal notes. It includes a no-code chatbot builder for automating FAQs, lead qualification, and simple workflows, as well as broadcast messaging for sending bulk notifications, promotions, and updates within WhatsApp policy guidelines. The platform supports contact segmentation, message templates, and analytics to track response times, agent performance, and campaign effectiveness. Integrations with tools like Shopify, WooCommerce, HubSpot, and Zapier help synchronize customer data and trigger WhatsApp messages based on events such as new orders, abandoned carts, or support tickets.
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