Charla

Charla is an AI-powered customer support platform designed to automate a large portion of routine customer inquiries directly on your website. Its primary purpose is to reduce the workload on human support teams while ensuring customers receive fast, accurate answers around the clock. By combining an AI chatbot with a live chat widget, Charla helps businesses deliver responsive, consistent support without requiring constant manual intervention.

Charla’s core functionality centers on understanding and responding to common customer questions using your existing knowledge base, FAQs, and documentation. The chatbot can handle up to 70% of repetitive queries, escalating more complex issues to human agents through the integrated live chat interface. It supports 24/7 automated responses, customizable conversation flows, and brand-aligned messaging. Charla typically includes tools for training the AI on your content, monitoring performance, and refining responses based on real interactions, enabling continuous improvement in answer quality over time.