Obi

Obi by Cor is a voice-first AI agent designed to streamline customer onboarding and drive product activation. It combines natural-sounding voice guidance with on-screen context awareness to walk users through complex workflows, explain features, and resolve questions in real time. The primary goal is to reduce friction in the early stages of the user journey, helping customers reach value faster and with less need for human support intervention.

Obi can be embedded directly into products or onboarding flows, where it detects what the user is doing on-screen and responds with step-by-step instructions, tips, and best-practice recommendations. It can answer user questions conversationally, trigger in-app actions, and adapt its guidance based on user behavior or role. Obi supports dynamic scripting and branching logic, allowing teams to create tailored onboarding paths without engineering-heavy changes. It also captures interaction data and user feedback, providing insights into where users get stuck and which guidance is most effective.