TrackBee

TrackBee is a server-side tracking and session enrichment platform built specifically for Shopify merchants. Its primary purpose is to capture accurate, first-party customer and event data directly from your store and reliably send it to your advertising and marketing tools, even in environments affected by ad blockers, iOS restrictions, and browser privacy changes. By moving tracking server-side, TrackBee helps ensure more consistent attribution and better measurement across your acquisition channels.

TrackBee integrates with major platforms including Facebook, Instagram, Google Ads, TikTok, Pinterest, and Klaviyo, allowing you to send enriched purchase and behavioral events via APIs such as Facebook Conversion API and Google server-side tracking. It automatically links sessions to orders, enriches events with relevant customer and cart data, and reduces data loss compared to traditional client-side pixels. The setup is optimized for Shopify, with a guided installation process that can be completed in minutes and does not require custom development for most stores. TrackBee also centralizes tracking logic, making it easier to maintain, audit, and update your event configuration as your marketing stack evolves.