Upstack Data

Upstack Data is an attribution and tracking platform designed specifically for Shopify brands that want accurate, privacy-compliant measurement across channels and devices. It consolidates the core capabilities of tools like Elevar and Triple Whale into a single system, focusing on server-side tracking, identity resolution, and revenue attribution. The platform’s primary purpose is to give ecommerce teams a reliable, unified view of performance so they can make better decisions about ad spend and onsite optimization.

Upstack Data offers server-side event tracking to reduce data loss from browser restrictions, ad blockers, and iOS privacy changes, ensuring more complete capture of conversions and customer actions. Its cross-device identity resolution connects user interactions across sessions, devices, and channels, enabling a coherent customer journey view rather than fragmented session data. Multi-touch attribution models help teams understand how different touchpoints—paid social, search, email, and organic—contribute to conversions, rather than relying solely on last-click reporting. The platform integrates directly with Shopify and major ad platforms, providing consistent, deduplicated data for reporting and optimization.