Upstack Data provides server-side tracking, cross-device identity resolution, and multi-touch attribution in one platform to unify and improve marketing measurement for Shopify brands.
Upstack Data is an attribution and tracking platform designed specifically for Shopify brands that want accurate, privacy-compliant measurement across channels and devices. It consolidates the core capabilities of tools like Elevar and Triple Whale into a single system, focusing on server-side tracking, identity resolution, and revenue attribution. The platform’s primary purpose is to give ecommerce teams a reliable, unified view of performance so they can make better decisions about ad spend and onsite optimization.
Upstack Data offers server-side event tracking to reduce data loss from browser restrictions, ad blockers, and iOS privacy changes, ensuring more complete capture of conversions and customer actions. Its cross-device identity resolution connects user interactions across sessions, devices, and channels, enabling a coherent customer journey view rather than fragmented session data. Multi-touch attribution models help teams understand how different touchpoints—paid social, search, email, and organic—contribute to conversions, rather than relying solely on last-click reporting. The platform integrates directly with Shopify and major ad platforms, providing consistent, deduplicated data for reporting and optimization.
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