Rybbit

Rybbit is an open source, privacy-first analytics platform designed to help teams understand user behavior across websites and digital products without relying on cookies. It provides lightweight tracking and clear reporting so organizations can monitor traffic, engagement, conversion funnels, and product usage while remaining fully compliant with GDPR, CCPA, and other data protection regulations. The primary purpose of Rybbit is to deliver actionable analytics that respect user privacy and are transparent, auditable, and accessible to both technical and non-technical stakeholders.

Rybbit offers a cookieless tracking architecture that minimizes data collection and avoids intrusive identifiers, simplifying consent management and legal reviews. It includes real-time dashboards, event tracking, custom properties, and funnel analysis, enabling teams to measure key user journeys and feature adoption. Because it is open source, Rybbit can be self-hosted, giving organizations full control over their data residency, retention policies, and integration with existing infrastructure. Its lightweight script is optimized for performance, reducing page load impact and making it suitable for high-traffic sites and performance-sensitive applications.