Branch

Branch is a mobile measurement partner (MMP) and deep linking platform designed to help product, growth, and marketing teams accurately attribute user acquisition and optimize mobile experiences. It provides privacy-safe attribution across channels and platforms, enabling organizations to understand which campaigns, partners, and touchpoints drive app installs, re-engagement, and revenue. Branch’s primary purpose is to unify fragmented mobile data into a single, reliable view of the customer journey, from first touch to in-app action.

Branch offers cross-channel attribution, supporting paid ads, organic, email, social, web-to-app, and QR codes, with deterministic and probabilistic matching that respects platform privacy constraints. Its deep linking technology routes users to the right in-app content or app store page, even when the app is not yet installed, preserving context across install flows. The platform includes tools for deferred deep linking, personalized onboarding, and cross-platform user identity resolution. Branch also provides robust analytics, cohorting, and fraud detection to ensure data quality and protect marketing investments.