Stape

Stape is a server-side tagging and tracking platform designed to simplify the deployment and management of server-side Google Tag Manager (sGTM) and related tracking setups. Its primary purpose is to help marketers, analysts, and developers implement privacy-compliant, reliable data collection without maintaining their own server infrastructure. By centralizing tracking logic on the server, Stape improves data accuracy, page performance, and control over what is sent to third-party platforms.

The platform provides managed hosting for server-side GTM containers with global data centers, automatic scaling, and built-in SSL. It offers preconfigured integrations and templates for major advertising and analytics platforms such as Google Analytics 4, Meta, TikTok, and others, reducing setup complexity. Stape includes debugging tools, request logs, and real-time monitoring to help diagnose tracking issues and validate events. It also supports advanced configurations like custom domains, cookie management, and data transformation rules to align tracking with privacy regulations and internal policies.