Flare

Flare is a browser-redirect solution designed to automatically move visitors from problematic in-app browsers (such as those in social media and messaging apps) into their default system browser. Its primary purpose is to prevent broken checkouts, missing pixels, and unreliable tracking caused by the limitations and quirks of embedded webviews. By ensuring users complete their sessions in a fully supported browser, Flare helps businesses protect revenue and maintain accurate attribution data across their marketing stack.

Flare works by detecting when a visitor is accessing your site or checkout flow from an in-app browser and then seamlessly prompting or redirecting them to open the same URL in Safari, Chrome, or another default browser. It preserves UTM parameters, click IDs, and other critical query strings, ensuring that ad platforms and analytics tools receive complete, accurate data. The tool supports major ad ecosystems, including Meta, TikTok, and others, helping to restore lost conversions and improve optimization signals. Implementation is typically lightweight, involving a script or integration that can be added to landing pages, checkout flows, or link-in-bio destinations.