Tealium

Tealium is a customer data platform (CDP) and tag management solution designed to unify, govern, and activate customer data in real time across digital and offline channels. It centralizes data collection from websites, mobile apps, connected devices, and backend systems to create consistent, privacy-compliant customer profiles. Its primary purpose is to enable organizations to deliver more relevant, timely, and measurable customer experiences based on accurate, unified data.

Core capabilities include Tealium iQ Tag Management for managing and deploying marketing and analytics tags without code releases, and Tealium EventStream for server-side data collection and API hub functionality. Tealium AudienceStream CDP builds persistent, real-time customer profiles by stitching together events and identifiers, enabling audience segmentation and activation across advertising, email, personalization, and analytics tools. Built-in data governance, consent management, and privacy controls help organizations comply with regulations such as GDPR and CCPA while maintaining data quality and lineage. Tealium also provides extensive integrations with hundreds of third-party technologies, reducing custom engineering work and speeding up implementation.