Smartlook

Smartlook is a product analytics platform designed for websites and native mobile applications, combining quantitative data with qualitative insights to help teams understand user behavior. Its primary purpose is to show not only what users do, but also why they do it, enabling more informed decisions about UX improvements, feature development, and conversion optimization. By capturing detailed interaction data, Smartlook helps organizations identify friction points, validate hypotheses, and continuously improve digital products.

Key features include session recordings that visually replay real user interactions, along with event tracking that automatically captures clicks, taps, and navigation events without extensive manual setup. Heatmaps provide aggregated views of user engagement, highlighting where users click, scroll, or drop off on key pages and screens. Funnel analysis tools reveal where users abandon critical flows such as sign-up, checkout, or onboarding, while retention analytics show how often users return and engage over time. Smartlook also offers error and crash recordings, integrations with popular tools (e.g., Slack, Jira, Google Analytics), and support for both web and mobile SDKs.