Decile APP

Decile APP is an AI-powered analytics and experimentation platform designed to help product, marketing, and growth teams understand user behavior and make data-driven decisions. It centralizes event data from multiple sources, enabling teams to explore cohorts, funnels, and lifecycle metrics without relying heavily on engineering resources. The primary purpose of Decile APP is to make advanced product analytics and experimentation accessible, interpretable, and actionable for non-technical stakeholders as well as data teams.

Decile APP typically offers event tracking, cohort analysis, retention and churn insights, and funnel visualization, allowing teams to identify where users drop off and which behaviors correlate with long-term engagement. It often includes segmentation tools to compare performance across user groups, channels, or campaigns, and dashboards to monitor KPIs over time. Advanced capabilities may include A/B test analysis, attribution views, and automated reporting, helping teams evaluate the impact of product changes and marketing experiments. By abstracting away complex SQL and data modeling, it lets users query and visualize data through an intuitive interface.