Perpetua

Perpetua is an AI-powered advertising optimization platform designed for brands, agencies, and sellers operating on major eCommerce marketplaces. Its primary purpose is to plan, launch, and continuously optimize performance marketing campaigns across channels such as Amazon, Instacart, Walmart, and other retail media networks. Perpetua centralizes campaign management and analytics to help users drive incremental sales, improve return on ad spend (ROAS), and scale profitably across marketplaces and ad formats.

Perpetua offers automated bidding and budget optimization driven by machine learning, allowing users to set goal-based strategies (e.g., growth, profitability, or awareness) while the platform adjusts keywords, bids, and placements in real time. It supports Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, OTT, and Google Ads, providing unified reporting and cross-channel insights. The platform includes creative tools such as video and display ad generation, as well as granular analytics by product, keyword, and placement. Users can also leverage managed services, where Perpetua’s specialists handle strategy, campaign structure, and ongoing optimization.