Pencil

Pencil is a generative AI platform designed to help performance marketers and creative teams produce, test, and scale high-performing digital ads. It focuses on automating creative production for channels like Meta, TikTok, YouTube, and other paid social and video platforms. Users can generate multiple ad concepts from brand assets, product feeds, and previous winning creatives, while staying on-brand through custom brand guidelines, templates, and asset libraries.

Pencil’s AI leverages historical performance data and predictive models to suggest variations, hooks, and formats that are more likely to convert. The platform supports video, image, and text ad generation, and includes tools for editing, resizing, and adapting creatives across different placements and aspect ratios.