Northbeam

Northbeam is an advanced marketing analytics platform designed to give brands a clear, accurate view of how their advertising drives revenue. It combines multi-touch attribution with media mix modeling to quantify the incremental impact of each channel, campaign, and creative. The primary purpose of Northbeam is to help growth teams allocate budget more effectively, improve return on ad spend, and make confident, data-backed decisions across the entire marketing funnel.

Northbeam ingests data from major ad platforms, eCommerce systems, and analytics tools, then applies machine learning models to unify customer journeys across devices and sessions. It supports both click-based and view-through attribution, enabling marketers to understand the real contribution of upper-funnel and performance channels. The platform’s media mix modeling simulates different spend scenarios, helping teams forecast outcomes and identify the most efficient allocation of budget. Granular reporting, cohort analysis, and LTV tracking provide visibility into how campaigns influence not only immediate conversions but also long-term customer value.