Koast

Koast is a performance marketing platform designed to streamline and optimize Meta (Facebook and Instagram) ad operations for agencies and professional media buyers. It centralizes campaign setup, monitoring, and optimization so teams can launch faster, react to performance in real time, and enforce consistent risk controls across accounts. The primary purpose of Koast is to reduce manual workload and decision fatigue while improving return on ad spend through structured automation and data-driven workflows.

Koast enables rapid campaign deployment with prebuilt templates, standardized naming conventions, and bulk editing tools across multiple ad accounts. It offers automated stop-loss rules that pause or adjust underperforming ads based on configurable thresholds such as CPA, ROAS, spend, or CTR, reducing wasted budget and protecting margins. The platform also supports scaling of winning campaigns by automatically increasing budgets or duplicating high-performing ad sets according to performance criteria. A centralized creative management system helps teams store, tag, and deploy assets, track performance by creative concept, and coordinate testing across many campaigns.