Keywee

Keywee is a data-driven platform and managed service designed to help publishers, brands, and performance marketers plan, execute, and optimize paid media and content distribution campaigns. It focuses on turning content into measurable business outcomes by matching each piece with the right audience, channel, and objective across social and native advertising platforms. The primary purpose of Keywee is to make content promotion predictable, scalable, and aligned with clear KPIs such as subscriptions, leads, e-commerce sales, or engagement.

The platform uses natural language processing and historical performance data to analyze content and automatically recommend optimal audiences, creatives, and campaign structures. It supports campaign management across major paid channels (such as Facebook, Instagram, Google, and native networks), with automated budget allocation, bid optimization, and A/B testing to improve ROI over time. Detailed analytics and cohort-level reporting allow users to understand acquisition costs, lifetime value, and content performance by segment. As a managed service, Keywee’s team can also handle strategy, setup, and ongoing optimization, providing domain expertise in paid content distribution.