Impact

Impact is a partnership management platform that centralizes the creation, tracking, and optimization of performance-based relationships across affiliates, influencers, media partners, B2B partners, and referral programs. The platform provides tools to discover and recruit partners, onboard them with configurable contracts and dynamic payout structures, and manage the full lifecycle of each relationship in one interface. Users can set custom commissions, tiers, and incentives based on events such as clicks, leads, sales, or in-app actions.

Impact offers robust tracking and attribution, including cross-device and cross-channel measurement, so brands and publishers can accurately connect partner activity to revenue and other business outcomes. Its reporting and analytics capabilities allow users to segment partners, monitor performance in real time, identify top performers, and optimize budgets and commission models accordingly. Automated workflows help handle partner approvals, fraud checks, payment processing, and compliance tasks at scale.