Aggregate marketing data from multiple platforms, standardize and model it for analysis, and automatically feed clean, unified datasets into your chosen reporting, BI, or data warehouse destinations.
Funnel is a marketing data hub designed to collect, organize, and prepare data from all your advertising and analytics platforms. Its primary purpose is to centralize fragmented marketing data, standardize it, and make it ready for analysis in your preferred reporting or data environment. By automating data collection and transformation, Funnel reduces manual spreadsheet work and improves the reliability of performance reporting across channels and markets.
Funnel connects to hundreds of marketing and advertising sources—such as Google Ads, Meta, LinkedIn, and analytics tools—and automatically ingests and updates data on a scheduled basis. It offers configurable data mapping, normalization, and currency conversion, allowing teams to harmonize metrics and dimensions across platforms without coding. Users can build calculated metrics, custom groupings, and business-ready data models directly in Funnel, then export clean datasets to BI tools, data warehouses, spreadsheets, or dashboards, including Looker Studio, Power BI, Snowflake, and BigQuery. Robust data validation, versioning, and transformation logs support governance and auditability.
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