Eva.guru

Eva.guru is an AI-driven platform designed to optimize advertising performance and pricing strategies for e-commerce sellers, with a strong focus on marketplaces like Amazon. Its primary purpose is to align ad spend, pricing, and inventory in real time, ensuring that promotional efforts are both profitable and operationally sustainable. By connecting sales, inventory, and advertising data, Eva.guru helps sellers make data-backed decisions that protect margins while driving growth.

Eva.guru’s core capabilities include profit-driven advertising optimization, where campaigns are automatically adjusted based on profitability, conversion rates, and inventory levels. The platform’s dynamic pricing engine continuously analyzes competition, demand, and stock status to recommend or apply optimal prices that balance sales velocity with profit. Inventory-aware logic prevents overselling and wasted ad spend by scaling back promotion on low-stock items and prioritizing products with healthy inventory. In addition, Eva.guru provides detailed analytics and reporting, giving users clear visibility into SKU-level performance, advertising ROI, and pricing impact across different marketplaces and regions.