Copper is a customer relationship management platform that organizes contacts, tracks sales activities, and integrates with Google Workspace to manage leads, deals, and customer interactions.
Copper is a customer relationship management (CRM) platform designed to work seamlessly with Google Workspace (formerly G Suite). Its primary purpose is to help small and midsize businesses organize contacts, manage sales pipelines, and track all customer interactions directly from Gmail and other Google apps. By embedding CRM functionality into tools teams already use, Copper reduces manual data entry and makes it easier to maintain accurate, up-to-date customer records.
Key features include automatic contact and activity capture from Gmail, calendar, and Google Drive, ensuring that emails, meetings, and files are linked to the right accounts and opportunities. Copper offers customizable pipelines, dashboards, and reports for tracking deals, forecasting revenue, and monitoring team performance. Built-in task management, workflow automation, and reminders help sales and account teams stay on top of follow-ups and renewals. Integrations with tools like Google Meet, Slack, Mailchimp, and Zapier extend Copper’s capabilities across marketing, support, and operations.
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