Brand24

Brand24 is a social listening and online media monitoring platform that tracks brand mentions and relevant keywords across social media, news sites, blogs, forums, podcasts, reviews, and other online sources. The tool collects real-time data and presents it in a unified dashboard, allowing users to monitor brand reputation, measure campaign performance, and identify emerging trends or issues.

Key capabilities include automated mention tracking for brand names, competitors, hashtags, and custom keywords, along with sentiment analysis that classifies mentions as positive, negative, or neutral. Brand24 offers influence scoring to highlight high-impact authors and sources, helping teams prioritize responses and outreach. Advanced filtering options enable users to sort mentions by source, sentiment, language, or reach, while customizable alerts notify teams about sudden changes in discussion volume or sentiment.