Bazaarvoice Affable AI

Bazaarvoice Affable AI is an influencer marketing and creator management platform designed to help brands and agencies plan, execute, and measure creator collaborations at scale. It focuses on simplifying the full lifecycle of influencer campaigns—from discovery and vetting through contract management, content approvals, and performance tracking. The platform uses data-driven profiles and audience insights to match brands with relevant creators across major social networks, enabling targeted partnerships that are more likely to drive impact.

Marketers can manage outreach, negotiate terms, and centralize communication to streamline operations and reduce manual work. Affable AI also provides campaign analytics, including reach, engagement, conversions, and ROI metrics, so teams can compare performance across creators, platforms, and campaigns.