Woodpecker

Woodpecker is a cold email and sales outreach platform designed to help teams automate, personalize, and manage outbound campaigns at scale. It connects with email providers such as Google Workspace, Microsoft 365, and custom SMTP, enabling users to send cold emails and follow-ups directly from their own inboxes while maintaining high deliverability. The tool offers advanced personalization with custom fields, snippets, and conditional logic, allowing users to tailor messages to specific segments and prospects.

Woodpecker supports multi-step, multi-channel sequences, including email, manual tasks, and optional integrations with calling and LinkedIn workflows. Its deliverability-focused features include inbox warm-up (where available), bounce detection, reply detection, and automatic pausing when a prospect responds or a mailbox hits limits, reducing the risk of spam issues. Users can perform A/B testing on subject lines and email content, track opens, clicks, and replies, and analyze performance with campaign-level and team-level reporting.