Hubspot

HubSpot is a unified customer platform that combines CRM, marketing, sales, customer service, content management, and operations tools in a single system. At its core is a cloud-based CRM that centralizes contact, company, and deal data, enabling teams to track interactions across email, calls, forms, and website activity. The Marketing Hub supports email campaigns, landing pages, forms, lead capture, marketing automation workflows, social media scheduling, and analytics, helping teams segment audiences and nurture leads based on behavior and lifecycle stage.

The Sales Hub provides pipeline management, deal tracking, email templates, meeting scheduling, quotes, and call logging, allowing sales teams to prioritize leads and streamline outreach. The Service Hub includes ticketing, shared inboxes, knowledge bases, live chat, and customer feedback tools for managing support requests and improving customer experience. The CMS Hub enables users to build and manage websites and blogs with integrated SEO tools and personalization based on CRM data. Operations tools support data syncing, automation, and reporting across systems.