Whatmore

Whatmore is an AI-powered visual content generation platform designed for fashion and apparel brands. It transforms simple flatlay images into on-model photos and videos, enabling teams to create production-ready visuals without traditional photoshoots. The primary purpose of Whatmore is to streamline content creation workflows, reduce production costs, and accelerate time-to-market for product imagery across e-commerce and marketing channels.

Using generative AI, Whatmore allows users to upload product flatlays and instantly generate realistic on-model visuals in various poses, angles, and settings. The platform supports both photo and video outputs, helping brands maintain consistency across lookbooks, product pages, social media, and ads. It offers tools to control model appearance, styling, and backgrounds, ensuring visuals remain on-brand while covering a wide range of demographics and aesthetics. By replacing or augmenting physical shoots, Whatmore reduces reliance on logistics, casting, and post-production, while still delivering high-quality, ready-to-publish assets.