Webyn

Webyn is an AI-powered platform designed to optimize website conversions by unifying analytics, experimentation, and personalization in a single interface. Its primary purpose is to help digital teams understand visitor behavior, test hypotheses, and automatically deliver the most effective experiences to each user segment, without requiring heavy development resources. By combining data analysis and automation, Webyn enables faster, evidence-based decisions that directly impact revenue and engagement.

The platform typically includes behavior analytics (such as click tracking, scroll depth, and funnel analysis), A/B and multivariate testing, and real-time personalization capabilities. Integrated AI models can detect patterns in user journeys, suggest optimization ideas, and automatically adjust content, layout, or calls-to-action for different audiences. Webyn often supports low-code or no-code implementation, allowing marketers to deploy experiments and personalization rules through a visual editor. Centralized reporting and dashboards provide clear insights into test performance, lift in conversions, and long-term impact on key metrics.