Velocity

Velocity is an AI-powered usability analytics tool designed to evaluate product prototypes before they are tested with real users. It enables teams to prompt AI agents to interact with early designs, simulating user behavior and identifying friction points at the prototype stage. The primary purpose of Velocity is to help product, design, and research teams validate flows, reduce usability risks, and justify design decisions earlier in the development cycle.

Velocity generates detailed, heat-mapped reports that visualize AI interactions across screens, including click patterns, misclicks, drop-off points, and time spent on each step. By analyzing AI task completion and failure, it highlights confusing flows, unclear CTAs, and areas where users are likely to get stuck. Teams can compare different prototype versions, assess the impact of design changes, and prioritize fixes based on quantified interaction data. Because the AI can be prompted with realistic tasks and scenarios, it provides structured, repeatable feedback that complements traditional user testing rather than replacing it.