The New Black

The New Black is an AI-powered fashion design platform that enables users to create, visualize, and test clothing concepts directly in the browser. Using generative AI, it allows designers, brands, and creators to design garments from scratch or based on references, adjusting style, silhouette, color, and detailing through intuitive controls rather than complex design software. The tool includes AI fashion models for presenting designs on a range of body types, helping users evaluate fit, proportion, and styling options without traditional photoshoots. Its AI virtual try-on capability lets users see how garments would look on different models or customer avatars, supporting more informed design and merchandising decisions.

Key features include rapid generation of multiple design variations, image-based inspiration input, and the ability to visualize collections for lookbooks, campaigns, or e-commerce previews. Typical use cases range from early-stage concept development and trend exploration to sample reduction, marketing mockups, and social media content creation. By automating visual ideation and model imagery, The New Black helps fashion professionals shorten design cycles, test more ideas with fewer resources, and improve communication between design, marketing, and production teams.