Brevo, formerly Sendinblue

Sendinblue (now Brevo) is an all-in-one customer engagement platform that centralizes email, SMS, and marketing automation in a single interface. The tool enables users to design and send professional email campaigns using a drag-and-drop editor, customizable templates, and advanced segmentation based on contact attributes, behavior, or engagement history. It supports SMS campaigns for time-sensitive alerts, promotions, and transactional notifications, with options for personalization and scheduling.

The platform includes marketing automation workflows that allow businesses to build sequences for welcome series, lead nurturing, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns. Users can define triggers such as email opens, link clicks, website visits, or e-commerce events to automate timely and relevant communications. Integrated CRM functionality helps manage contacts, track interactions, and maintain a centralized view of customer data.