Ringba

Ringba is an AI-powered call tracking and analytics platform designed for performance marketers, agencies, call centers, and pay-per-call networks. Its primary purpose is to provide granular visibility into inbound call activity, attribution, and outcomes so teams can optimize campaigns and maximize ROI. By centralizing call data, Ringba helps users understand which traffic sources, keywords, and publishers drive the most valuable calls and conversions.

Key features include real-time call tracking with dynamic number insertion, advanced routing logic, and customizable IVRs to direct callers based on rules such as time, location, or campaign. Ringba offers detailed reporting and analytics, including call recordings, caller profiles, and outcome tracking, enabling data-driven optimization of media buying and partner performance. The platform supports publisher and affiliate management with configurable payouts, caps, and compliance controls for pay-per-call campaigns. Additionally, Ringba provides APIs and integrations with major ad platforms and CRMs, allowing teams to sync call data with existing workflows and reporting stacks.