Retentics

Retentics is an AI-driven retention and email optimization platform designed specifically for Shopify brands. It analyzes customer behavior and on-site interactions to predict which visitors are most likely to convert or re-engage, then feeds those insights into your email flows. The primary purpose is to improve the relevance and timing of your campaigns so you can recover more potential revenue from visitors who might otherwise churn or never return to the store.

Retentics connects directly with your Shopify store and email service provider, using machine learning models to score visitors and customers based on purchase intent, engagement patterns, and browsing behavior. It automatically creates and updates dynamic segments, enabling highly targeted flows such as win-back, browse abandonment, and product interest campaigns. The tool also surfaces personalized product recommendations and content suggestions that can be embedded into your emails to increase click-through and conversion rates. In addition, Retentics provides performance analytics so you can understand which triggers, segments, and recommendations drive the most incremental revenue.