Proton.ai

Proton.ai is an AI-native industry cloud platform designed specifically for distributors to modernize and optimize their commercial operations. It connects data across ERP, CRM, eCommerce, and product catalogs to deliver intelligent recommendations and workflow automation. The primary purpose of Proton.ai is to help distributors increase revenue, improve margins, and streamline sales processes without replacing their existing systems of record.

Proton.ai provides AI-powered product recommendations for eCommerce and inside sales, helping customers find the right items, substitutes, and add-ons based on historical purchasing behavior and real-time context. It enriches product catalogs by filling in missing attributes and normalizing data, making search, filtering, and merchandising more effective. The platform identifies cross-sell, upsell, and recovery opportunities for sales reps, surfacing prioritized leads and next-best actions directly in their workflow. It also includes analytics and reporting capabilities that show which recommendations, campaigns, and sales motions are driving incremental revenue.