Orange Slice

Orange Slice is an AI-powered platform for building custom sales workflows that automate lead qualification, routing, enrichment, and follow-up across your existing GTM stack. It connects directly with tools like HubSpot, Salesforce, and Slack to orchestrate multi-step processes that would otherwise require manual SDR or operations effort. The primary purpose is to ensure every inbound and outbound lead is evaluated, prioritized, and acted on consistently and in real time.

Using Orange Slice, teams can define rules and AI logic to qualify inbound leads based on form data, firmographics, behavior, and historical CRM context, then automatically assign them to the right owner or queue. The platform can enrich accounts and contacts using external data sources, generate outbound research summaries, and push structured insights back into CRM fields and notes. It can also trigger personalized outreach tasks or messages, send alerts in Slack when high-intent leads appear, and keep CRM records synchronized as leads progress. Workflow configuration is visual and modular, enabling non-engineering teams to design and iterate on complex logic without custom code.