Oktopost

Oktopost is a B2B social media management and employee advocacy platform designed for data-driven marketing and communications teams. It centralizes social publishing, engagement, and analytics across networks such as LinkedIn, X (Twitter), Facebook, and Instagram, enabling organizations to manage their corporate and employee advocacy programs from a single interface. Users can plan and schedule campaigns, collaborate on content calendars, and enforce brand and compliance guidelines across global teams.

A core capability of Oktopost is its deep analytics and attribution. The platform connects social activities to downstream metrics such as leads, pipeline, and revenue through integrations with leading marketing automation and CRM systems. This allows marketers to measure the impact of social campaigns on business outcomes rather than vanity metrics alone. Oktopost also offers robust employee advocacy features, allowing companies to curate approved content, distribute it to employees, and track the reach, engagement, and conversions generated by their networks.