Oberlo

Oberlo is a dropshipping app designed to work seamlessly with Shopify, enabling users to source products from suppliers and add them directly to their online stores. Its primary purpose is to simplify product discovery, import, and order fulfillment so entrepreneurs can start and scale eCommerce businesses without managing physical inventory. By automating many operational tasks, Oberlo helps store owners focus on marketing, branding, and customer relationships.

Key features include a built-in product catalog with detailed information on pricing, shipping options, and supplier ratings, allowing users to evaluate and select items that fit their niche. With one-click product import, Oberlo automatically syncs product images, descriptions, and variants to a Shopify store, reducing manual data entry. The tool also supports automated order fulfillment: when a customer places an order, Oberlo forwards it to the supplier, tracks shipment, and updates order status. Additional capabilities such as bulk ordering, pricing rules, and inventory auto-updates help maintain consistent margins and reduce stock-out risks.