Moda AI

Moda AI by Lifesight is a unified marketing measurement platform designed to give brands accurate, privacy-safe insight into which channels, campaigns, and touchpoints actually drive revenue. It consolidates data from ads, web analytics, CRM, and offline sources into a single source of truth, enabling teams to move beyond siloed, last-click reporting and fragmented attribution models.

The platform combines media mix modeling, multi-touch attribution, and incrementality measurement to provide a holistic view of performance across channels such as paid social, search, display, email, and affiliates. Users can compare the true contribution of each channel, test budget reallocation scenarios, and quantify the incremental impact of specific campaigns or audiences.