Madgicx

Madgicx is an AI-driven performance marketing platform designed to autonomously manage and optimize Facebook and Instagram advertising campaigns. Its primary purpose is to act as an “agentic” media buyer, continuously analyzing data, adjusting budgets, and refining targeting to improve return on ad spend with minimal manual intervention. By combining machine learning with granular ad account insights, it helps advertisers scale campaigns more efficiently and profitably.

The platform offers automated campaign management, including budget reallocation, bid optimization, and audience refinement based on real-time performance signals. Madgicx’s creative intelligence tools evaluate ad creatives, identify top performers, and suggest data-backed iterations to enhance engagement and conversion rates. It also provides advanced audience segmentation and lookalike modeling, enabling precise targeting across the full funnel. A unified dashboard delivers transparent performance analytics, allowing users to track key metrics, understand optimization decisions, and generate actionable reports.